Looking back on three years of running an independent business, I have lots to be proud of and much that I’ve learned from. In 2025, I am looking at 25 values that I promise to keep to you, the reader, the prospect, and the client. 1. Clear Communication I promise to maintain open, honest, and […]

Normally I would publish this list in January, but I want to break that pattern for year 3. In this blog, we will explore digital marketing trends to look out for in 2025. Let’s get into it! 1. AI-Driven Personalization Hyper-Personalized Experiences: AI and machine learning will refine personalized content, product recommendations, and marketing messages,

Let me start out by saying, THIS SUCKED. Let me also say there’s a difference between being a favorite an being good. There’s no world in which I imagined I’d have to fire a client that represented my favorite product and favorite venue that I’ve ever worked on. No, I won’t tell you who it

There are three digital marketing tasks that I will not do. They are: web design, organic social, and graphic design. In this blog, I will discuss my outlook on organic social media management and why I do not perform this work. 1) Lack of Evolution Organic social posts haven’t really changed. There’s shortform on Twitter,

Free marketing services? Crazy. Why would I offer free digital marketing? These pro bono marketing services are not for everyone, as you must be a startup or a nonprofit, and I can only serve one non-paying client at a time, for a maximum of one year. Well, here’s where I explain my logic – and

There are lots of options out there for service pricing models. Some are aligned by industry, some by presumed level of “professionalism.” For example, lawyers charge a retainer and then an hourly rate. Doctors charge an hourly rate. Major consulting teams charge by project. Despite some of these standards, there’s still no right answer in

We’re still pretty early into this blog, so I thought this month I would take the time to walk you through my journey into Digital Marketing Consulting. I realized only a few years ago how unique these skills are, and while no two journeys are the same, my hope is that this can shed some

It’s 4/20! What a huge miss it would be if the blog this month wasn’t something to do with marijuana. I’ve done digital marketing for THC companies, and it’s some of the more fascinating marketing out there. Reason being, it’s both a regulated industry and the Wild West, at least here in Minnesota. It’s not

In honor of Valentine’s Day, I’m writing a little early so we can talk about five things to love and five things to hate about digital marketing. I know, I know. You’re probably all here for the five things to hate. So we’ll start with the positive, and put a spin on it: you’ll finally

As we stand upon the threshold of a new year, the digital marketing landscape beckons with myriad transformative trends that promise to reshape how brands connect with audiences. In this exploration, we delve into the trends poised to dominate in 2024. From the immersive realms of the metaverse to the ethical considerations of sustainable marketing,