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This is part three of our three-part blog regarding marketing strategies to improve different stages of the funnel. We have already discussed top of funnel and mid-funnel optimization. While in a traditional business sense, marketing doesn’t have much control over whether our compatriots in sales convert the quality leads we provide, here we are discussing […]

Last month, we discussed top-of-funnel strategies that marketers can take to influence volume and efficiency, budget and targeting. This month, we’ll tackle mid-funnel, or nurture strategies, to move your prospects through to the bottom of funnel to eventually convert. Marketers are great at top and bottom funnel, but the middle of the funnel is often

There are many ways in which businesses are misinformed about what marketing is. It’s not uncommon that businesses with an internal marketing department are not even aware of what the team’s day-to-day looks like. A frequent perspective of sales executives is that marketing is responsible for generating leads and keeping a healthy flow of prospects

In the dynamic landscape of marketing, a successful client-agency relationship is crucial for achieving business objectives. A key component of this relationship is the Scope of Work (SOW), a document that outlines the specific tasks, deliverables, and timelines for a project. Maintaining a healthy SOW is not only essential for the smooth functioning of marketing

It never stops – marketing technology moves at a “We Didn’t Start the Fire” pace (or for other generations, there’s a Game of Thrones reference here somewhere) in where the only constant is change. One such crucial transition is the migration from Universal Analytics (UA) to Google Analytics 4 (GA4). This seismic shift marks not

In times of economic uncertainty or organizational challenges, the knee-jerk reaction for many businesses is to tighten their belts, often leading to cost-cutting measures, including layoffs. While it’s understandable that tough decisions need to be made, slashing the sales and marketing departments is arguably one of the worst and most short-sighted ideas. In this blog

When it comes to those that aren’t digital marketers, there are two kinds of people: ones that believe digital marketing means making some social media posts, and ones that understand there’s a ton of depth and complexity to digital marketing. I also do a ton when it comes to providing growth through digital marketing. In

In today’s digital landscape, social media is more than just a platform for personal connection; it’s a powerful tool for businesses to engage with customers, build brand awareness, and drive sales. However, with numerous platforms available—each with its own unique audience and features—choosing the right social media channels for your business can be overwhelming. This

As we gaze upon the horizon of 2023, the new year is poised to be a transformative period in marketing technology. Despite the sunset of traditional 3rd party cookies, personalized web experiences and advertisements will continue to gravitate to 1:1 as forward-thinking marketers constantly employ more innovative strategies. We’ll touch on that from a few