Many businesses only work for one industry. Heck, some marketing agencies only work for one industry. Several even work only for one industry in one metropolitan area – this is especially common in home services. Shame on them. Where is the integrity in doing the same thing for dozens of clients across one industry, pitting them against each other, and not investing in their success? While it’s not a moral violation in some industries (banking, DEI, accounting), it is in marketing. 

That’s why I maintain an industry promise. I will only work with one business from each industry at a time. One brewery. One management consultant. One publisher. One material handling manufacturer. One CPG corp. You get the point. This way, you’re guaranteed to receive my 100% unbiased advice, effort, and execution. The strategy I provide you is tailored to you and you alone; it is not copied and pasted from a competitor to make my life easier – there is no integrity in taking the easy way out. That’s what you can expect with a marketing agency, but not with DG. 

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